Spot of Attraction of Bondi Beach Sydney in Australia †MyAssignmenthe

Question: Discuss about the Principles of Marketing Spot of Attraction of Bondi Beach Sydney. Answer: Introduction The objective of this report is to find out the effectiveness of any event in a popular place of attraction in Sydney. For this purpose, the discussion will evolve with the place of attraction named Bondi Beach and the specified event to take place there as Yoga event by SPEEDO Fitness Club. This event will be in the nature of a workshop which will emphasize on the health awareness of the visitors of Bondi Beach, Sydney and the members of the health club. The procedure of enlisting the visitor will be through online registration. This type of event has prime objective to make the brand popular with the secondary objective of conducting the event under the portfolio of social corporate responsibility(Brandyoubrilliant, 2014). The effectiveness of this type event can only be reviewed after doing necessary research in the form of SWOT analysis. This analysis can guide the organizer to assess the internal and external factors which can determine the success of the event. As per the evalu ation through SWOT analysis, this report will include recommendations which can give the event more impetus on the target audience(Paradisevalley, 2017). The Location of Attraction- Bondi Beach Bondi Beach is considered as one the great beaches of the world so far its beauty and attraction to the visitors are concerned. This beach is featured with the ocean and land meeting as the Pacific Ocean and is presented with its lively grandeur of foaming swells and beautiful sand. This beach is open for all people irrespective of their financial or cultural status and is reckoned as the closest beach of the Pacific with its location nearest to the city centre with the distance of 8 Kilo Meters only. This beach is crowned with consistent flow of good waves with crowd gathering round the year. The average temperature of water is moderately maintained with environmental friendly ambience of 21 degree Celsius. In case of the sea is volatile, there is provision of user friendly sea baths of saltwater which are available at both end of the beach(Lonelyplanet, 2016). This beach is crowded throughout the year by thousands of travelers, right from backpackers to billionaires. This one Km wide beach is good for walking, jogging, enjoying sea and sun bathing. This beach is famous for hosting different types of events round the year including health awareness programs, community art shows, winds kite flying festival or sea surfing. It is famous for celebrating Christmas day, during Australian summer by the families and the travelers. The New Years Eve is also a phenomenal occasion for this beach when the travelers can enjoy fabulous display of local fireworks. During the winter, Bondi beach is providing facilities like ice skating rink which is being built as part of the Bondi Winter Magic Festival(Smith, 2017). Normally the events take place in the centre of Bondi Pavilion Community Centre which is with the facilities of an auditorium and exhibition gallery with the added attraction of outdoor amphitheatre(Australia, 2017). This is the place of discussion which is reckoned as the place of attraction of Sydney, New South Wales, Western Australia. The Event-Yoga 101- Speedo Fitness Club Workshop Brief description This practice was started in Asia around 5,000 years ago with continuity for developing by integrated interference into Western Culture for last half of the erstwhile century. This program will provide the basic concept of philosophy and the knowledge for better living through the stressed life of present livelihood. This event is meant for the target audience of interested community from the age group of 30 and beyond. This is a one-day event taken care by the sponsor Speedo, the internationally renowned sports gear manufacturer. The duration of the event is for three hours from 1PM to 4 PM AEST. This program is free for the members of the club while for non-members the subscription is fixed as AUD 20. The venue of the program is at Speedo Fitness Club, Bondi Beach, The Pacific, Level B1, 180, Campbell Parade, Sydney, NSW 2026, Australia(Mytag, 2016). Features Main emphasis will be given on different activities of Yoga to enhance the physical ability along with flexibility for the participants. The 3 hour event will consist of the following activities: Pranayama- The concept of easing the process of respiration with controlled system, as prescribed by the Yoga gurus(Wherevent, 2017). Enhancement of physical ability and flexibility- The program will enhance overall ability with flexibility for people from all walks of life with increased flexibility and ability for important body joints. Meditation- This program will extend few simple routes to keep the mind in quietness with ultimate stillness to start the process of meditation practice to ensure focusing and clarity of mind. Traditional Chinese Medicine Meridian Lines- this program will facilitate the process of learning by the participants some basic Meridian channel which is running through the body. This program will also highlight how the Yin practice can be able to cleanse with removal of any blockages and stored toxins within the body(Eventbrite, 2016) SWOT Analysis This analysis is preferred to ensure the level of success or failure of such events by the organizer. Out of SWOT elements, strengths and weaknesses are depending upon the internal factors which can be controlled by the organizers. Opportunities and threats are external factors which are not within the control of the organizers and they have to wait for that situation which can be detrimental for such occurrence. Internal Factors: Strengths Strong brand name of the organizer Regular performance organized by the promoter Steady strength of members and target audience Good experience of organizing such events Weaknesses Improper promoting style Lack of awareness raised within the community by the organizer Need of follow up events required Membership fee External factors: Opportunities Event is unique Mass attraction is possible Money will not be the criteria Social awareness may be raised Threats Insufficient participation as per benchmark level Proactive Competitors Unsatisfactory awareness level of participants Improper mode of training Recommendations The recommendations for this event are inherent in its SWOT analysis. They are appended below: The event is to be organized in such way that most of the members of Speedo Fitness Club ensure their participation in the event. The rate of subscription for non-members should be lesser. Trainers should be of good experience. Proper strategy ofmarketing of this event is to be done through social media. Continuance of such program is expected to ensure that it is not one time affair. With the above recommendations, the event can prove its worth for the community. This event is mainly for the release of stress of mind with additional physical fitness for the people, as projected by the brochure. This type of event should be followed by other activities in micro level with different layer of activities for the participants. The event is mainly promising to the community with the objective of serving corporate social responsibility; hence, no priority should be emphasized on profit making(Speedofitness, 2017). Conclusion The event will take place on 2nd September, 2017 in the venue of Bondi Beach, Sydney. These types of events are less popular as they are not providing any cultural and festivity atmosphere for the participants. Instead, they are mainly emphasized with better lifestyle for the participants. As the organizer, Speedo Health Club is famous for these types of events for the community. Hence, the success of such event can be ensured with their network. The network itself exists within the organization through its members. Good promotion can be made through them with the assurance of expected level of participation. This event is meant for members who are seeking for relief from the tension and stress of their daily life. Hence, they will participate to know the best way to get rid of those vices of daily life. A goodmarketing strategy for this program will be ensured through proper SWOT analysis with the respective recommendations to be strategized by the organizer. Bondi beach is one of t he best attractions in Sydney with its natural resources featured with its inherent characteristics. People are coming there for their leisure time. Out of them, people seeking for better lifestyle through conventional system of Yoga can join this event to make this event successful and make precedence for the future generation, as well. References: Australia. (2017). Discover Bondi Beach. Retrieved September 01, 2017, from Australia: https://www.australia.com/en-in/places/nsw/nsw-bondi-beach.html Brandyoubrilliant. (2014, June 04). The Four Basic Principles of Marketing and Their Role in an Effective Marketing Strategy. Retrieved September 01, 2017, from Brandyoubrilliant: https://www.brandyoubrilliant.com/the-four-basic-principles-of-marketing-and-their-role-in-an-effective-marketing-strategy/ Eventbrite. (2016). Yoga 101 - An SFC Workshop. Retrieved September 01, 2017, from Eventbrite: https://www.eventbrite.com.au/e/yoga-101-an-sfc-workshop-tickets-36994559724?aff=es2 Lonelyplanet. (2016). Bondi Beach. Retrieved September 01, 2017, from Lonelyplanet: https://www.lonelyplanet.com/australia/sydney/attractions/bondi-beach/a/poi-sig/1242450/362319 Mytag. (2016). Speedo Fitness Club. Retrieved September 01, 2017, from Mytag: https://www.mytag.club/p/speedo_fitnessclub Paradisevalley. (2017, April 12). Principles of Marketing : SWOT Analysis. Retrieved September 01, 2017, from Paradisevalley: https://paradisevalley.libguides.com/c.php?g=568936p=3920747 Smith, S. (2017, July 24). Top 10 Things To Do And See At Sydney's Bondi Beach. Retrieved September 01, 2017, from Theculturetrip: https://theculturetrip.com/pacific/australia/articles/the-top-10-things-to-do-and-see-at-bondi-beach/ Speedofitness. (2017). Speedo. Retrieved September 01, 2017, from Speedofitness: https://www.speedofitness.club/ Wherevent. (2017). Speedo Fitness Club Bondi Beach. Retrieved September 01, 2017, from Wherevent: https://www.wherevent.com/detail/Speedo-Fitness-Club-YOGA-101-An-SFC-Workshop